Fruits and vegetables produced in Japan are highly regarded for their exceptional quality, safety and reliability. Their demand is also gradually increasing. In order to further promote exports of these fruits and vegetables, it is important to communicate the benefits of Japanese fruits and vegetables overseas and to develop a robust export system. The Japan Fruits and Vegetables Export Promotion Council collects and provides information on businesses and exports as necessary for exporting domestic fruits and vegetables and their processed products.
Apple りんご
Japanese apples come in many colors, from brilliant crimson to pale green. Abundantly juicy, they feature a perfectly balanced sweetness.
They keep well, allowing for an extended expiration date, and are rich in potassium and dietary fiber.
Strawberry いちご
Most Japanese strawberries are very sweet, and people love them for their soft flesh and delicious, abundant juice.
They are full of nutrients, and around six strawberries provide a full daily dose of vitamin C.
Muscat マスカット
Japanese Muscat grapes are plump and crisp in texture, enveloping the mouth in their rich aroma when bitten. Seedless and above all sweet, Shine Muscat grapes are loved by all generations.
Grown mostly in Yamanashi, Nagano, Okayama and Yamagata, these four prefectures account for 74% of their domestic production. Producers across Japan have recently begun researching this varietal, due to its resistance to disease and ease of growth, and are now pouring their hearts into cultivating these delicious, top-quality Shine Muscat grapes.
Peach もも
Japanese peaches are fragrant and light pink upon ripening, with soft flesh and a rich, deep flavor.
They are known the world over for their plump, round shape and velvety texture.
Persimmon かき
Persimmons are synonymous with autumn in Japan. While unripe persimmons are firm and crisp, the ripe fruit is soft, sweet and melts in the mouth.
Rich in vitamin C and tannins, they help protect against hangovers.
Japanese Pear なし
The "Nashi" or Japanese pear, is quite similar to its western counterpart, but differs in that it is larger and crispier and has a rougher skin. They are also more spherical in shape, as opposed to the classic "pear-shape" of western varieties.
Niigata L'Ecce pears are particularly plump and juicy, and available for a long time from December.
Trust us, you've never had a pear this succulent!
Sweet Potato さつまいも
Japanese sweet potatoes are characterized by their high sugar content. Baked, steamed or fried, they are adaptable to many dishes and desserts. Around 40 varieties are grown in Japan, some deliciously fluffy, others moist and soft.
Melon メロン
Japanese melons come in two types, distinguished by the presence or absence of a reticulated ("net-like") peel.
There are also many varieties, with attributes such as pale green or dark orange flesh. Reticulated melons in particular give off a refined fragrance, and are noted for their rich sweetness and abundant juice.
Japanese Yam ながいも
The Japanese yam is a long, cylindrical tuber, growing up to one meter in length.
They can be eaten raw and are a wonderfully crunchy addition to salad when finely chopped. Japanese yams help with digestion and support a robust nutritional foundation.
Yuzu ゆず
Yuzu is a yellow citrus fruit that slightly resembles a lemon but has its own unique flavour and fragrance.
Yuzu juice is often used as a seasoning for cooking or as a flavouring for drinks.
Lemon れもん
About 60% of all Japanese lemons are grown in Hiroshima Prefecture. While not as celebrated as their more exotic cousin the Yuzu, Japanese lemons have a personality all to their own with green lemons harvested from July to December known to have an intense fragrance and spicy, acidic flavour.
Kinkan きんかん
Kinkan, or Japanese kumquat, is a tiny, unassuming citrus that is packed with flavour and nutrition.
Unlike most citrus, the sweetness of the kumquat lies in its peel, while the flesh has a more tart and sour taste.
As such, they're often enjoyed whole-skin and all-and are frequently eaten during auspicious events such as the winter solstice or on New Year's Day.
Japanese fruits are sold at the following FairPrice stores, pastry shop, and restaurants.
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